What Is Contextual Advertising?
By sachinagg
We all know the importance of Internet as a media of Advertising. Now day’s internet is popular way for advertising. There are lots of ways of advertising your products but contextual advertising is very famous these days. Gone are the days when advertisers randomly placed banner ads on related Web sites in hopes of finding and attracting consumers. Contextual advertising on a website targets to that individual who is using or viewing the website.

Contextual advertising ad system scans the web page for the keywords and tries to return ads to web page relevant to what viewer is watching on web page. There are normally three types of contextual advertising, first one is pop-up or pop-under ads, second one is in-text contextual advertising and third one is in-line contextual advertising. Pop-up ads are very familiar to everyone because they have been near by of everyone for quite sometime. In this advertising a window with relevant ad for some products opens when a user reads a web page.

Second one is in-text contextual advertising; ads appear relevant to web page content which used by user. This type of contextual advertising is very famous and gives good results.

Third one is in-line contextual advertising, they are ads that appear as special hyperlinks linking to actual contextual ads and are found throughout the entire article being read.

Contextual advertising benefits both Advertisers and publishers. For advertisers contextual advertising ensures highly targeted visitors at a very low price. While for publishers who have good PR sites could earn high revenue by publishing ads on their sites. Now you have to decide where you should go to join contextual advertising program

As a web developer I can see a use for this in temporarily disabling disk caching. That could be usful for testing. I frequently reach for the clear cache button on the "web developer toolbar" https://addons.mozilla.org/en-US/firefox/addon/60?id=60

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